With the United States’ social distancing practices in full effect for over a month now, retail stores face an uncertain future ahead: will they be reopening anytime soon? If they do reopen, just as many shopping malls and stores have in China, will consumers be as willing as they were before to, once again, indulge in the world of fashion?
The fact of the matter is, the fashion world seems to be at a confusing halt. For now, many retail stores and shopping malls have closed down as per government orders, but nobody has a real answer on when business will resume as usual.
The numbers are scary – while it seems like the curve is starting to flatten within many parts of the US, it’s still imperative that individuals exercise caution, stay at home and avoid close contact with others not in the same household. It’s hard to admit for many that retail is a non-essential business, and amid a global pandemic, this kind of business must be put on temporary hold.
According to WWD, for most designers “having a single store, let alone a network, is a culmination of years of toil, dedication and sacrifice.” In other words, making it big in the fashion industry is no walk in the park. They will now have to reevaluate the situation and make a shaky decision on the future of their brand.
What’s next for the fashion world?
As numbers slowly start to fall, and more research is done on this situation, fashion will come back to life sooner or later. Many consumers are keeping up with the media now more than ever, which means advertising for online stores has garnered more numbers than ever before.
It’s important that different fashion brands maintain a strong online presence during this time. If they continue to remain relevant to consumers from the digital sphere, it’s highly likely they will have an easier time adjusting to the mass-business reopening in a post-covid world.
While not many people have fashion on their minds right now, look into topics like these might be a lighthearted and fun distraction from all the negativity going on in the outside. Even though everyone is confined to their homes, and there might not be a reason to dress for success, it is essential for our mental well-beings to stick to a routine we are comfortable with during this time.
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