Spotted: denim on denim making a comeback to modern day fashion.
A creative spin on New York Fashion Week’s traditional catwalk was taken when Helmut Lang worked with photographer Sunil Gupta for their Fall/Winter 2020 collection. Instead of attending a typical fashion show held inside a studio, Gupta stepped out onto Christopher Street in Greenwich Village to capture the new iconic looks in all their glory.
The collection featured a visionary of a generally dull and muted palette, with pops of color here and there. Overall, the models were styled modestly, posing as if they were all enjoying a normal day walking and interacting along the streets of New York City.
Certain couples were styled and put together to match a specific color scheme. For example, two models were photographed in pastel periwinkle shades, showing off a cool and collected vibe with a solid black blazer and unique shades to match.
In other photos, some models sporting the new collection were spotted in the background, making the entire shot look as if it were just an ordinary day out in the streets of the city. This added to the genius of the informal runway show and its modern and innovative approach to New York Fashion Week.
Additionally, the gloomy New York City background added to the entire mood of the collection. It seemed as though the vibe of the clothes being revealed was meant to blend easily with typical streetwear style.
Gupta had previously shot along the same Greenwich Village neighborhood in the late 1970s, as reported by Hypebeast. The familiar connection to the area added to the intimate feel reflected off the photos.
A gallery of the collection was displayed at Helmut Lang’s New York store until February 14. The photographs, in addition to specific pieces, were all being revealed from February 11.
Street Style in the City 